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Conversion Audit & Optimize

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We test and optimize websites and landing pages to increase conversions.

Conversion Optimization is the process of evaluating why users are not converting on a website or landing page and then testing that hypothesis with creative solutions, like A/B testing. This product includes the Conversion Audit, an analysis of your clients current website or landing page, along with the detailed testing of a specific page. We take the current page and create a duplicate, and then test the recommended changes from the Conversion Audit, to that duplicate page. These A/B tests split the website traffic between the current design and the new design. The result is recommended changes to the design elements that are tested with statistical confidence.For example: Making the following changes to the text, colors and page layout will have a 30% lift in conversions at a 90% statistical confidence. This means if it costs $100 for each sale or lead then there is a 90% chance that with these changes the cost per acquisition will drop to $70 dollars per sale or lead. Every site is different but the average lift can range from 20% to 40% or more. Testing over time can increase the whole conversion funnel, doubling leads and sales.

Starting with a Conversion Audit will help identify issues with the site or page and show that testing is the next obvious step.

  • Lift conversion rates of websites and landing pages
  • Improve CPA for paid advertising campaigns
  • Understand why a site or page is not converting and fix it
  • Statistically proven results for each suggested element change justifies the cost of testing and making the changes.

FAQs

How long does a test take? (SLA)

A test will run until it reaches statistical confidence. In some cases it is never reached and the test is stopped early. A test should run for at least 7 days. Most tests run for 4-6 weeks before they conclude. There are often a series of tests over time. Although one test can be done, it is more common to run tests for 3 to 6 months. Many companies never stop testing each section of the conversion funnel (home page, category page, product, page, checkout process, landing pages, emails). lead generation.

How much traffic do you need to do a test?

There are a number of factors that determine what will cause a test to conclude. In general you will need at least 500 unique visitors to a particular page per month to test, the more the better. The maximum number of users under test is 10k per month for this plan. If the page has more than 10k users there maybe additional fees or we throttle the traffic for the test.

Do we need to suggest ideas to A/B test?

We will take your ideas plus our own ideas from years of testing experience.

Do we need to do any creative or coding for each test?

In most cases, we can make the changes through the testing system and you will not have to do any creative or coding until there is a winning result. A piece of code will have to be added to the site for testing. Once a new design is proven to create a conversion lift, then you will have to make the changes to the site or page. In some complex test cases custom coding maybe required. This will be discussed in advance and a custom quote maybe required.

How many tests are included?

One page is tested at one time. Multiple elements on the page will be tested. If there is enough traffic, multiple variations will be tested at once. A series of tests are made over months of time on one page.

Is there a guarantee of results?

No, it is impossible to guarantee results because there are too many variables. The test result is statistically accurate for that time period and traffic. For example, a test of a consumer product page during December will have a different conversion rate than in August. With that being said, the amount of lift usually changes over time, not the fact that it is still a positive lift in conversion rate.

What is the deliverable?

A substantial four page report will be provided at the end of the test on the duplicate web page. The report has the hypothesis, screen shots of the variations, the data, and recommendations for the web designer to make to the site or landing page.

After activation what are the next steps?

Once the product is activated a representative will meet with you within three business days to start the project.

What are the country and language options?
This product is not restricted by country and the work is complete in English.

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General Inquiries

1 Inquiries

  1. October 24, 2019

    I would like to offer

    Sure we can do that. Here's your discount code: TempCoupon295. It expires in 2 days.

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