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Conversion Audit

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Identify conversion issues with a thorough website and landing page audit by an optimization expert. Our audits collect valuable information on how users are interacting with the website, including design elements. Suggested changes can range from simple copy and color tweaks to re-arranging entire page layouts.

Identify conversion issues with a thorough website and landing page audit by an optimization expert. Our audits collect valuable information on how users are interacting with the website, including design elements. Suggested changes can range from simple copy and color tweaks to re-arranging entire page layouts.
How often do your clients complain about the lack of conversions, sales and leads from their website or landing pages? Have they said that their paid advertising is not working? Often the problem is not the lack of traffic to the site, but the site itself. The Conversion Audit is a thorough review of a website completed by an optimization expert with decades of experience in website design, usability and lead generation. The result is a full list of suggestions on how to improve the site or landing page to drastically improve the conversion rate.
You will receive a conversion audit report that includes the OM Conversion Score and screen shots of important pages on your site with specific comments for improvements. A thirty minute meeting is scheduled between an expert and your representative/webmaster to discuss the improvements we’ve suggested with specific references on what should be changed, how to change it and how to perform tests on these changes.
  • Our audit collects valuable information on how users are interacting with the website, including design elements. Suggested changes can range from simple copy and colour tweaks to re-arranging entire page layouts.
  • The conversion audit report is delivered to the client and includes the OM Conversion Score to pinpoint exactly where and how the website or landing page can be improved.
  • Implementing the recommended changes provided by our experts will result in increased website and landing page conversions, they will reduce the cost per acquisition for each lead, and optimize your PPC campaigns.

FAQs

Who is the Conversion Audit performed by?

A conversion rate optimization expert with decades of experience in website design, usability and lead generation.

How long does the Conversion Audit take? (SLA)

The audit is complete within 3-5 business days. At that point a meeting is set to review the findings.

What do I receive?

We will review what we have found on the site or page in detail with the client during the 30 minute meeting. As we learn more about the business, we will provide additional ideas to improve the conversion rate.The client will get a Conversion Audit report that includes the OM Conversion Score and screen shots of important pages with comments. The OM Conversion Score evaluates 10 conversion issues and provides a better understanding of what needs to be fixed on the site and what is doing well.

What happens after I activate Conversion Audit?

Once the product is activated, the optimization expert will personally review the site and set up a meeting with you to review their findings within 3-5 business days.

What is the OM Conversion Score?

The OM Conversion Score provides a way of gauging how the site or page is performing from a conversion standpoint. The following ten conversion issues are audited: Design, titles, content, call-to-action, simplicity, distractions, desire, color, forms/checkout, user engagement and capture. These issues provide a better understanding of what needs to be fixed on the site and what is doing well.

What are some examples of recommended suggestions?

The recommendations focus on changes that will increase conversions. They can include design elements such as: images, copy, layout, call to action, process or instructions, forms and testing suggestions. The end result is that your client will know what needs to be fixed and how to go about fixing it.

What are the country and language parameters for Conversion Audit?

This work is done in English and available in the United States and Canada.

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